{
  "site": "OnlyCrawl.com",
  "lastReviewed": "2026-09-17",
  "fiscalYearEnd": "November 30",
  "disclaimer": "Independent compilation. Reported rows cite Fenix International / press summaries of Companies House accounts. Country spend and intensity figures are OnlyCrawl models unless labelled as a named third-party estimate. Not official OnlyFans guidance.",
  "reportedFy2025": {
    "grossFanPaymentsUsd": 7765000000,
    "creatorPayoutsUsd": 6300000000,
    "platformNetRevenueUsd": 1550000000,
    "preTaxProfitUsd": 714000000,
    "fanAccountsRegistered": 437000000,
    "fanAccountsActive": 132000000,
    "creatorAccountsRegistered": 5000000,
    "creatorAccountsActive": 2500000,
    "employees": 47,
    "externalModeratorsApprox": 1500,
    "lifetimeCreatorPayoutsUsd": 30000000000,
    "lifetimeMillionaireCreators": 5076,
    "dividendsFy2025Usd": 535000000,
    "dividendsDec2025ToMar2026Usd": 174000000,
    "ukCorporationTaxLifetimeGbp": 600000000,
    "ofcomFineGbp": 1050000,
    "valuationArchitectCapitalUsd": 3150000000,
    "minorityStakeSoldPct": 16.0
  },
  "derived": {
    "payingShareOfRegisteredFansPct": 30.21,
    "inactiveFanAccounts": 305000000,
    "creatorActivityRatePct": 50.0,
    "inactiveCreatorAccounts": 2500000,
    "registeredFanCreatorRatio": 87.4,
    "activeFanCreatorRatio": 52.8,
    "gmvPerActiveFanUsd": 58.83,
    "gmvPerActiveFanMonthlyUsd": 4.9,
    "gmvPerRegisteredFanUsd": 17.77,
    "payoutPerActiveCreatorUsd": 2520.0,
    "payoutPerRegisteredCreatorUsd": 1260.0,
    "platformTakePerActiveFanUsd": 11.74,
    "gmvPerEmployeeUsd": 165212765,
    "netRevenuePerEmployeeUsd": 32978723,
    "pbtPerEmployeeUsd": 15191489,
    "pbtMarginOnGmvPct": 9.2,
    "pbtMarginOnNetRevPct": 46.06,
    "dividendPayoutOfPbtPct": 74.93,
    "valuationToNetRev": 2.03,
    "valuationToPbt": 4.41,
    "millionaireShareOfRegisteredPct": 0.1015,
    "millionaireShareOfActivePct": 0.203,
    "impliedLifetimeGmvUsd": 37500000000,
    "payoutTimingGapUsd": 88000000,
    "finlandSearchIntensityVsUs": 1.42
  },
  "history": [
    {
      "fiscalYear": 2019,
      "gmvUsd": 270000000,
      "payoutsUsd": 216000000,
      "netRevenueUsd": 54000000,
      "preTaxProfitUsd": null,
      "creatorsRegistered": 348000,
      "fansRegistered": 13500000,
      "gmvYoyPct": null,
      "source": "Companies House / filing summaries",
      "status": "reported"
    },
    {
      "fiscalYear": 2020,
      "gmvUsd": 2200000000,
      "payoutsUsd": 1760000000,
      "netRevenueUsd": 440000000,
      "preTaxProfitUsd": 61000000,
      "creatorsRegistered": 1600000,
      "fansRegistered": 82300000,
      "gmvYoyPct": 715.0,
      "source": "Companies House",
      "status": "reported"
    },
    {
      "fiscalYear": 2021,
      "gmvUsd": 4800000000,
      "payoutsUsd": 3840000000,
      "netRevenueUsd": 960000000,
      "preTaxProfitUsd": 433000000,
      "creatorsRegistered": 2100000,
      "fansRegistered": 188000000,
      "gmvYoyPct": 118.0,
      "source": "Companies House",
      "status": "reported"
    },
    {
      "fiscalYear": 2022,
      "gmvUsd": 5550000000,
      "payoutsUsd": 4440000000,
      "netRevenueUsd": 1110000000,
      "preTaxProfitUsd": 525000000,
      "creatorsRegistered": 3100000,
      "fansRegistered": 238900000,
      "gmvYoyPct": 15.6,
      "source": "Companies House",
      "status": "reported"
    },
    {
      "fiscalYear": 2023,
      "gmvUsd": 6630000000,
      "payoutsUsd": 5300000000,
      "netRevenueUsd": 1310000000,
      "preTaxProfitUsd": 658000000,
      "creatorsRegistered": 4100000,
      "fansRegistered": 305100000,
      "gmvYoyPct": 19.5,
      "source": "Companies House",
      "status": "reported"
    },
    {
      "fiscalYear": 2024,
      "gmvUsd": 7220000000,
      "payoutsUsd": 5800000000,
      "netRevenueUsd": 1413000000,
      "preTaxProfitUsd": 684000000,
      "creatorsRegistered": 4634000,
      "fansRegistered": 377456000,
      "gmvYoyPct": 8.9,
      "source": "Companies House FY2024",
      "status": "reported"
    },
    {
      "fiscalYear": 2025,
      "gmvUsd": 7765000000,
      "payoutsUsd": 6300000000,
      "netRevenueUsd": 1550000000,
      "preTaxProfitUsd": 714000000,
      "creatorsRegistered": 5000000,
      "fansRegistered": 437000000,
      "creatorsActive": 2500000,
      "fansActive": 132000000,
      "employees": 47,
      "gmvYoyPct": 7.6,
      "source": "FY2025 accounts + company statements (BBC, Variety, FT)",
      "status": "reported"
    }
  ],
  "forecast": [
    {
      "fiscalYear": 2026,
      "gmvUsd": 8270000000,
      "payoutsUsd": 6616000000,
      "netRevenueUsd": 1654000000,
      "fansRegistered": 490000000,
      "creatorsRegistered": 5350000,
      "gmvYoyPct": 6.5,
      "source": "OnlyCrawl decelerating-growth model anchored on FY2025",
      "status": "modelled"
    },
    {
      "fiscalYear": 2027,
      "gmvUsd": 8730000000,
      "payoutsUsd": 6984000000,
      "netRevenueUsd": 1746000000,
      "fansRegistered": 540000000,
      "creatorsRegistered": 5650000,
      "gmvYoyPct": 5.6,
      "source": "OnlyCrawl decelerating-growth model anchored on FY2025",
      "status": "modelled"
    },
    {
      "fiscalYear": 2028,
      "gmvUsd": 9170000000,
      "payoutsUsd": 7336000000,
      "netRevenueUsd": 1834000000,
      "fansRegistered": 585000000,
      "creatorsRegistered": 5900000,
      "gmvYoyPct": 5.0,
      "source": "OnlyCrawl decelerating-growth model anchored on FY2025",
      "status": "modelled"
    },
    {
      "fiscalYear": 2029,
      "gmvUsd": 9580000000,
      "payoutsUsd": 7664000000,
      "netRevenueUsd": 1916000000,
      "fansRegistered": 625000000,
      "creatorsRegistered": 6120000,
      "gmvYoyPct": 4.5,
      "source": "OnlyCrawl decelerating-growth model anchored on FY2025",
      "status": "modelled"
    },
    {
      "fiscalYear": 2030,
      "gmvUsd": 9960000000,
      "payoutsUsd": 7968000000,
      "netRevenueUsd": 1992000000,
      "fansRegistered": 660000000,
      "creatorsRegistered": 6300000,
      "gmvYoyPct": 4.0,
      "source": "OnlyCrawl decelerating-growth model anchored on FY2025",
      "status": "modelled"
    }
  ],
  "concentration": {
    "note": "Tracker-published shares are not a census. OnlyCrawl restates them on both registered and active creator bases using FY2025 payouts.",
    "trackerTop1PctShare": 33,
    "trackerBottom50PctShare": 2,
    "top1PctOfActiveCreators": 25000,
    "top1PctOfRegisteredCreators": 50000,
    "impliedTop1ActiveAnnualUsd": 83160,
    "impliedTop1RegisteredAnnualUsd": 41580,
    "impliedBottom50ActiveAnnualUsd": 100,
    "meanActiveAnnualUsd": 2520,
    "meanRegisteredAnnualUsd": 1260,
    "conditionalMedianAnnualUsd": 180,
    "unconditionalMedianRegisteredUsd": 0
  },
  "searchDemand": {
    "keyword": "onlyfans",
    "source": "Ahrefs Keywords Explorer, September 2026",
    "usMonthlyVolume": 11990000,
    "globalBrandedVolumeCovered": 28193000,
    "usShareOfCoveredVolumePct": 42.53,
    "statsKeywordUsVolume": 300,
    "statsKeywordGlobalVolume": 900,
    "topEarnersKeywordUsVolume": 6900,
    "averageIncomeKeywordUsVolume": 2600,
    "revenueKeywordUsVolume": 2000
  },
  "organicPlatformSearch": {
    "source": "Ahrefs Site Explorer, onlyfans.com, subdomains, 2026-09-01",
    "orgTraffic": 40765096,
    "orgKeywords": 152620,
    "orgKeywordsTop3": 76275,
    "orgTrafficValueUsdCents": 2972328422,
    "usOrgTraffic": 18177368,
    "usOrgSharePct": 44.59
  },
  "trafficPanel": {
    "source": "Similarweb public panel summaries, June 2026",
    "monthlyVisits": 360200000,
    "pagesPerVisit": 6.0,
    "avgVisitMinutes": 5.6,
    "bounceRatePct": 39.41,
    "mobileSharePct": 83.2,
    "globalRank": 87,
    "usRank": 46,
    "genderMalePct": 87,
    "genderFemalePct": 10,
    "genderUndisclosedPct": 3,
    "age": [
      {
        "bracket": "18-24",
        "sharePct": 24.7
      },
      {
        "bracket": "25-34",
        "sharePct": 35.5
      },
      {
        "bracket": "35-44",
        "sharePct": 17.6
      },
      {
        "bracket": "45-54",
        "sharePct": 10.0
      },
      {
        "bracket": "55-64",
        "sharePct": 7.2
      },
      {
        "bracket": "65+",
        "sharePct": 5.0
      }
    ]
  },
  "semrushJuly2026": {
    "monthlyVisits": 405220000,
    "avgSession": "10:27",
    "momPct": 6.34,
    "directSharePct": 59.33,
    "countries": [
      {
        "code": "US",
        "sharePct": 39.55,
        "visits": 160260000,
        "mobilePct": 81.51
      },
      {
        "code": "MX",
        "sharePct": 5.57,
        "visits": 22590000,
        "mobilePct": 91.98
      },
      {
        "code": "GB",
        "sharePct": 4.67,
        "visits": 18930000,
        "mobilePct": 80.38
      },
      {
        "code": "CA",
        "sharePct": 3.26,
        "visits": 13200000,
        "mobilePct": 80.58
      },
      {
        "code": "BR",
        "sharePct": 3.17,
        "visits": 12860000,
        "mobilePct": 82.44
      }
    ]
  },
  "indices": {
    "payingIntensity": 30.21,
    "creatorActivityRate": 50.0,
    "effectiveMarketplaceRatio": 52.8,
    "platformLeverageGmvPerEmployee": 165212765,
    "cashExtractionRatio": 74.93,
    "topSearchIntensityCountry": "Finland",
    "topSearchIntensityValue": 634.96
  },
  "sources": [
    {
      "id": "FENIX-FY2024",
      "label": "Fenix International Ltd FY2024 group accounts, Companies House"
    },
    {
      "id": "BBC-2026-08-25",
      "label": "BBC, OnlyFans owner paid over $700m, 25 Aug 2026"
    },
    {
      "id": "VARIETY-2026-08-25",
      "label": "Variety, 5,076 millionaire creators and FY2025 operating stats"
    },
    {
      "id": "FT-VNEXPRESS-2026-09",
      "label": "FT via VnExpress on FY2025 GMV $7.765B and profit $715M"
    },
    {
      "id": "SACRA-2026",
      "label": "Sacra OnlyFans company profile, 2025 revenue and accounts"
    },
    {
      "id": "AHREFS-KW-2026-09",
      "label": "Ahrefs Keywords Explorer, keyword onlyfans by country"
    },
    {
      "id": "AHREFS-SE-2026-09-01",
      "label": "Ahrefs Site Explorer organic traffic to onlyfans.com by country"
    },
    {
      "id": "SIMWEB-2026-06",
      "label": "Similarweb panel summaries for onlyfans.com, June 2026"
    },
    {
      "id": "SEMRUSH-2026-07",
      "label": "Semrush website overview for onlyfans.com, July 2026"
    },
    {
      "id": "ONLYFINDER-2026",
      "label": "OnlyFinder search-income country allocation, VnExpress 12 Sep 2026"
    },
    {
      "id": "SENSOR-2025",
      "label": "Sensor Tower / panel spend estimates for 2025 as republished by trackers"
    }
  ]
}