TL;DR
- Mean active creator: $2,520 in FY2025. Mean registered account: $1,260. Unconditional median registered account: $0.
- 5,076 creators have earned $1M+ lifetime — 0.20% of FY2025 active creators.
- If the old “top 1% take 33%” tracker share still holds, the top 25,000 active creators averaged about $83,160 last year. The bottom 1.25 million active creators averaged about $101.
- Shannon Elizabeth reportedly crossed $1.2M in her first week in 2026. That is a celebrity liquidity event, not a career path.