Sourcing Standards
Source quality is assessed by origin, transparency, and relevance. Primary disclosures and official records generally receive highest confidence when they are current and in scope. Secondary analyses may be used when they provide clear methodology and can be triangulated with other evidence. Unattributed claims or circular citations are treated cautiously and may be excluded.
We do not treat frequency of repetition as proof. A statistic quoted widely can still be weak if all references trace back to a single uncertain source. Where possible, we identify source class and note uncertainty boundaries so readers understand the confidence profile.
The 17 September 2026 gazette uses four labelled buckets: (1) Fenix International filings and on-the-record company statements, (2) traffic/demographic panels (Similarweb, Semrush), (3) Ahrefs search-demand extracts captured for this desk, and (4) OnlyCrawl models (country spend, forecasts, derived ratios). A figure that cannot be placed in one of those buckets does not ship.