Statistical gazette OnlyCrawl
FY2025 GMV $7.765B Creator payouts $6.3B Platform net revenue $1.55B Pre-tax profit $714M Active fans 132M of 437M registered Active creators 2.5M of 5.0M accounts GMV per active fan $58.83 / year Payout per active creator $2,520 / year Profit per employee $15.2M Lifetime millionaires 5,076 Finland search intensity 1.42× the US FY2025 GMV $7.765B Creator payouts $6.3B Platform net revenue $1.55B Pre-tax profit $714M Active fans 132M of 437M registered Active creators 2.5M of 5.0M accounts
Vol. 01 · 17 September 2026Fiscal year ended 30 November 2025Independent desk

OnlyFans statistics, rebuilt from the FY2025 accounts

Most “OnlyFans statistics” pages are still quoting fiscal 2024. This gazette starts from the 2025 filing cycle: $7.765 billion in gross fan payments, 132 million active fans, 2.5 million active creators, and a set of OnlyCrawl indices that separate registered accounts from people who actually paid.

TL;DR — the numbers that change the story

  • Gross fan payments rose 7.6% to $7.765B. That is slower than 2023 (+19%) and 2024 (+9%). The breakout is over; the cash machine is not.
  • Only 30.2% of the 437 million registered fan accounts were active in FY2025. Quoting “377 million users” without that cut is how roundups mislead.
  • Half of creator accounts were inactive. Mean payout is $2,520 per active creator and $1,260 per registered account. The unconditional median registered creator earned $0.
  • Active fans per active creator is 52.8:1, not the 87:1 registered ratio. The marketplace is tighter than cumulative dashboards imply.
  • Finland, not the United States, has the highest Google demand for the word “onlyfans” per adult. The US is merely large.
  • 47 employees generated about $15.2 million of pre-tax profit each — with ~1,500 external moderators sitting outside that headcount.

FY2025 observatory

Drag the year control to walk the filing history and OnlyCrawl’s 2026–2030 decelerating-growth path.

FY2025 reported
Gross fan payments$7.77B

GMV before the 20% platform cut.

Creator payouts$6.30B

Company-stated 80% creator share.

Platform net revenue$1.55B

Retained take, not GMV.

Registered fans437.0M

Cumulative accounts, not unique humans.

Registered creators5.00M

Includes dormant accounts.

Fan : creator (registered)87.4:1

Growth 7.6% YoY GMV.

The maturity curve

From FY2019 to FY2021, GMV multiplied by 18. From FY2023 to FY2025 it grew 17% across two years. OnlyCrawl’s working interpretation: pandemic pull-forward is finished, internationalisation is still adding dollars, and percentage growth will keep slowing even if the absolute pile of fan spend does not shrink.

Growth has already cooled

The +715% year is a museum piece. FY2025’s +7.6% is the number to underwrite. A 10-year-old platform that still adds more than $500 million of GMV in a mature year is rare. Treating it as a hypergrowth app is how amateur models break.

OnlyCrawl indices — numbers you cannot copy from a filing

Filings give totals. These six ratios are why this desk exists. Each is derived in public, with the formula on the economics page.

Paying intensity30.2%

Active fans ÷ registered fan accounts. 305 million accounts did not pay in FY2025.

Creator activity rate50.0%

Active creators ÷ registered creator accounts. Mean income doubles when you stop dividing by ghosts.

Effective marketplace ratio52.8 : 1

Active fans per active creator. The registered 87:1 ratio overstates spare demand.

Fan spend yield$58.83

GMV per active fan per year — $4.90 a month. That is not a $7.21 subscription retained for 12 months.

Platform leverage$165M

GMV per employee. Pre-tax profit per employee is $15.2M. Marks & Spencer made less profit with 65,000 staff.

Cash extraction75%

$535M of FY2025 dividends against $714M pre-tax profit, plus $174M more by 26 March 2026.

The tenure puzzle: if the much-cited $7.21 average monthly subscription were paid for a full year, each active fan would spend $86.52 on subs alone. They spent $58.83 on everything. Either 132 million is unique payers with short tenure, whale spend is concentrated in a subset, or list prices overstate realised ARPU. We unpack that on the economics page.

Citation-ready FY2025 table

Quote the reported column. Use derived figures only with the formula. Copy buttons paste a one-line citation.

MetricFigureHow to quote it
Gross fan payments$7.765BFY2025 GMV, year ended 30 Nov 2025 (FT / Companies House summaries).
Creator payouts$6.3BCompany statement accompanying the FY2025 results (Variety, 25 Aug 2026).
Platform net revenue$1.55BUp 10% from $1.413B in FY2024.
Pre-tax profit$714MBBC, 25 Aug 2026; FT reported ~$715M. We use $714M from the BBC write-up of the annual report.
Active fans132MBBC: paying subscribers. Variety: active fan accounts. Same 132M, two labels — cite both.
Active creators2.5MOf 5.0 million creator accounts.
Lifetime millionaires5,076Creators who have earned $1M+ since 2016 — 0.20% of active FY2025 creators.

Downloads: master JSON · KPI CSV · country CSV · country JSON.

Where demand actually lives

Ahrefs Keywords Explorer, September 2026: monthly Google volume for the single keyword “onlyfans.” Divided by adults aged 18+, Finland leads the world at 635 searches per 10,000 adults. The United States is second at 447. Ireland (438) and the United Kingdom (431) sit on the US’s shoulder. India prints 3.7. That 172-fold gap is the cleanest illustration we have that OnlyFans is a high-income, English-adjacent behaviour — not a global population product.

Three maps that refuse to agree

US share of OnlyFans depends on the instrument. Organic Google visits to onlyfans.com: 44.9% (Ahrefs, 1 Sep 2026). Similarweb visits in June 2026: 41.4%. OnlyCrawl spend model (search traffic × GDP0.55): 58.1%. Sensor Tower-style 2025 spend: ~37%. OnlyFinder’s search-income model: ~62%. Anyone publishing “the US is 40% of OnlyFans” without naming the instrument is guessing.

Mexico is the other tell. Semrush’s July 2026 panel puts Mexico second for visits at 5.57%. Similarweb’s June 2026 top five does not include Mexico at all and ranks Germany second. Panel conflict is data. We keep both.

Open the country desk →

The research map

Revenue & profit Users & activity Creator earnings Derived economics Country intensity Demographics & traffic 2016–2025 history Top earners Ownership & valuation Data explorer Calculators Blog

From the blog

Explainers written against the same FY2025 dataset as the observatory.

28 Oct 2026Payouts

OnlyFans payouts explained

7-day pending hold, a $20 minimum on most methods, and 3–5 business days after you request the payout.
20 Sep 2026Earnings

How much do OnlyFans creators make?

$2,520 mean per active creator, $1,260 per registered account, and why the median is not the mean.
20 Sep 2026Fees

How much does OnlyFans take?

The 80/20 split, $1.55B platform net revenue, and what the fee does not cover.
19 Sep 2026Users

How many people use OnlyFans?

132M active fans vs 437M registered — and why registration totals mislead.
19 Sep 2026Ownership

Who owns OnlyFans?

Fenix, the Radvinsky succession, and Architect Capital’s 16% at $3.15B.

How this desk works

Primary money numbers come from Fenix International Limited (Companies House 10354575) and from on-the-record company statements around the FY2025 accounts. Traffic and demographics are third-party panels. Country spend is modelled. Forecasts are ours. If a page cannot say which of those four buckets a figure belongs to, it does not ship.

We rebuilt this gazette after crawling the live competitive set in September 2026. The largest public stats hub was still waiting on FY2025 and still dividing payouts by cumulative creator accounts. The gap is the product.