Panels do not agree with each other, and none of them is a census. Used as directional instruments, they still describe a male, mobile, habit-driven product whose traffic is several times larger than its paying base.
A quarter of the audience is 18–24. That is the regulatory flashpoint (Ofcom, payment processors) and the creator-acquisition funnel (TikTok, X, Instagram). The 35–54 band, about 28% combined, is likelier where wallet depth lives. Modelling OnlyFans as a Gen-Z-only app undersells who pays.
Male skew at 87% is stable across years of public panels. Female-fan share is small and economically non-trivial for male-creator and couples niches — it is not the platform.
If June’s 360 million visits were evenly spread across 132 million active fans, each active fan visited 2.7 times. They did not. Non-payers, multi-session whales, and crawlers share that pile. The useful comparison is order-of-magnitude: traffic is hundreds of millions of sessions; GMV is $7.8 billion; yield per visit on a 360M×12 naïve annualisation is about $1.80. That is a media site with a checkout, not a checkout with a media site.
| Source | Window | Visits | What it is |
|---|---|---|---|
| Similarweb | Jun 2026 | 360.2M | Panel, all devices |
| Semrush | Jul 2026 | 405.2M | Panel; session 10:27 |
| Ahrefs organic | 1 Sep 2026 | 40.8M | Google organic only |