Revenue deskYear ended 30 Nov 2025

OnlyFans revenue statistics

Gross fan payments, platform net revenue and profit are three different numbers. Most headlines pick one and call it “OnlyFans made.” This page keeps them apart, then shows how growth has decelerated without the cashflows rolling over.

TL;DR

  • FY2025 GMV $7.765B (+7.6% vs $7.22B). Creator payouts $6.3B (company). Platform net revenue $1.55B (+10%). Pre-tax profit $714M (+5%).
  • Profit margin is 9.2% of GMV and 46% of net revenue. The 20% take is the business. The 80% is pass-through.
  • 80% of $7.765B is $6.21B. The company said $6.3B paid. The $88M gap is timing, FX, rounding or adjustments — we print both rather than invent a reconciliation we have not seen in the PDF.
  • Lifetime creator payouts >$30B imply ~$37.5B lifetime GMV if the 80/20 split held throughout.

GMV 2019–2025

The deceleration

Line by line

FYGMVPayoutsNet revenuePBTGMV growth
2019$0.27B$0.22B†$0.05B†——
2020$2.20B$1.76B†$0.44B$61M+715%
2021$4.80B$3.84B†$0.96B$433M+118%
2022$5.55B$4.44B†$1.11B$525M+16%
2023$6.63B$5.30B†$1.31B$658M+19%
2024$7.22B$5.80B$1.41B$684M+9%
2025$7.765B$6.30B$1.55B$714M+7.6%

† Derived at 80/20 where the filing summary did not split the line. FY2025 payouts are the company figure, not the 80% identity.

Forecast, now re-anchored

Last year’s public models (including our own $7.95B “2026” row) were shooting behind the FY2025 duck. We now assume deceleration from 7.6% toward 4% by FY2030, which still produces a near-$10B GMV stack. That is a scenario, not guidance.

FYGMVPayouts 80%Net revenue 20%Assumed growth
2026e$8.27B$6.62B$1.65B+6.5%
2027e$8.73B$6.98B$1.75B+5.6%
2028e$9.17B$7.34B$1.83B+5.0%
2029e$9.58B$7.66B$1.92B+4.5%
2030e$9.96B$7.97B$1.99B+4.0%

Fee, mix, and what “revenue” means

Creators keep 80%. OnlyFans keeps 20% of subscriptions, tips, PPV and messages. That take rate is the product advantage versus 40% cam-site commissions and versus ad-funded tubes. Mix rumours (messages 70%, tips 22%, subs 4%) are tracker archaeology, not FY2025 disclosure. Treat mix as directional: the inbox out-earns the paywall. See the tenure puzzle.