“How many people use OnlyFans?” has a wrong answer (437 million) and a usable answer (132 million active fans in FY2025). This page is the usable one, with the registered series kept as context, not as a census of humans.
Fenix has always counted accounts. Duplicate emails, abandoned trials, discarded cards and multi-accounts inflate the cumulative line. The FY2025 active cut is the first time the company has given the press a number that behaves like a user base. 305 million registered fan accounts did not transact. Any article that still leads with “almost 400 million users” is describing a CRM file.
On registered accounts, fans and creators scaled together and the ratio sat in the 74–87 band for years. On actives, there are 52.8 fans per creator. That is still a liquid marketplace. It is not the spare-demand story that 87:1 sells to new creators.
Similarweb June 2026: 360.2 million visits, 6.00 pages per visit, 5:36 average visit, 39.41% bounce, global rank ~87. Semrush July 2026: 405.22 million visits, 10:27 average session, +6.34% month-on-month, 59.33% direct. Two panels, two clocks, same direction: this is a habitual, mobile, mostly-typed-in-the-URL product. Organic Google to onlyfans.com is still enormous — 40.8 million estimated monthly organic visits (Ahrefs, 1 Sep 2026) across 152,620 keywords — but it is not how most paying fans arrive.
Full write-up on the demographics page. Headline: male ~87%, female ~10%, 25–34 ~36%, 18–24 ~25%, 65+ still ~5%.